.jpg "1920x1080-en (2)")
JOIN RUGBY CANADA'S CREATOR CLUB
About the program
Rugby Canada is hosting two major test matches in October as part of the Rugby Rematch Tour, presented by Canadian Tire and we’re looking for passionate, creative individuals who want to gain experience creating content in the world of sport.
This opportunity is designed to help aspiring content creators get their foot in the door while supporting Rugby Canada in telling the untold stories of rugby in Canada.
What are we looking for?
- A passion for content creation, storytelling and/or sports.
- Strong creative instincts and a good eye for visual aesthetics.
- An understanding of short-form social content and what makes audiences engage.
- Comfort creating content for platforms such as Instagram, TikTok and other social channels.
- Creative writers with the ability to interview subjects and produce written articles.
- English and French speakers who are comfortable creating content in either or both languages.
WHO should apply?
- Students, emerging creators or passionate sports fans with a willingness to learn, experiment and try new things.
- Team players with the ability to work collaboratively while also bringing their own ideas and creative voice.
- People with an interest in rugby and a desire to help grow the game in Canada.
- Previous content creation experience is an asset, but a large social media following is absolutely not required.
If you're curious, creative, and excited about rugby, this is your opportunity to gain hands-on experience in a professional sporting environment and help tell the story of rugby in Canada.
Responsibilities
- Create engaging short-form video and/or written content for Rugby Canada’s social media channels, as directed by the Rugby Canada Social Lead.
- Capture the energy, stories and experiences surrounding the Rugby Rematch Tour.
- Develop creative content that highlights the event, the sport and the value of the Rugby Rematch Tour while bringing your own unique style and personality.
- Stay up to date with social media trends and creatively adapt relevant formats, sounds and concepts to rugby content.
- Collaborate with Rugby Canada’s Marketing & Communications team to brainstorm, develop and execute content ideas.
- Participate in weekly content discussions and contribute creative ideas to the broader content strategy.
- Consistently produce high-quality, engaging content that connects with audiences and helps grow interest in rugby across Canada.
Timeline
Application Window
Applications will be open September 1, 2026 and close September 9, 2026 at 11:59PM ET.
Creator's Club Selections
All applicants will be notified by September 12, 2026 of the status of their application.
Roles & Responsibilities
The Rugby Canada Media Team will distribute all the information you need to get you started.
Game Day Experience
Our thanks to you includes a ticket to the Toronto or Ottawa match. Enjoy the vibes, capture some game-day content and make history with us!
Content Creation Window
Content will be posted as soon as September 16 through until October 25.
Content Creation Begins
Once you receive your welcome package and creative direction begin creating content.
Let's Talk Content Capture
There's LOTS to be excited for when Canada's Women's Rugby Team comes to town and we want to share that with sports fans in each market.
Rugby Rules
- Demystify the sport for beginners and expand your audience
- Generate excitement and pre-match engagement
- Position yourself as a knowledgeable guide and help fans feel confident
Player Spotlights
- Humanize players and help fans connect with their favorite personalities beyond the scoreboard
- Heighten pre-match drama and stakes through individual matchups
- Spark conversation and comments by making bold game-day forecasts
- Boost interactive audience participation and community building
Fan Conversations
- Build strong emotional urgency by showcasing what people could miss out on
- Shift the spotlight to the crowd to make the community feel seen and relatable
- Highlight that a match is an entire day out, not just 80 minutes of rugby
- Champion that Toronto will mark a historic event
Things To Do
- Create a visual signature or running gag across content by dropping a distinctive item (ex. rugby ball) into unexpected local backdrops
- Position the match destination as an attractive weekend getaway, combining sports tourism with local exploration
- Act as a local insider to help traveling or new fans navigate the host city comfortably
- Eliminate logistical anxiety by walking viewers step-by-step through transit and arrival
Rugby in Canada
- Inform viewers about the expanding footprint and health of the sport with data
- Tap into national pride and position rugby as a trendy, rising sport to watch and follow
- Bridge the gap between grassroots clubs and elite international success, showing a clear pathway
- Heighten national pride by highlighting historic wins, international successes, and major tournament milestones
What to Expect
-
Welcome package with roles and responsibilities
-
Merch package which will help you create content in Rugby Canada branded gear
-
Tickets to one match (Toronto or Ottawa)
-
Work experience as part of Rugby Canada’s social media team
-
A hand in the growth of women’s sport and the growth of rugby in Canada
